So, who are we anyway?

Once upon a time, a man by the name of Greg Holt decided, after working many years in the local fruit and veg industry, to buy a fruit shop of his own in Geelong. In July 2008, he took over and has been committed to East Fruit Market ever since. By improving quality, expanding our product range, developing a strong community identity and focusing above all on customer satisfaction, we have become so much more than a fruit shop. We hope you agree!